ModCart

What if we could improve the lives of young, busy professionals living in the Atlanta area?

That was the original goal for ModCart, a new venture from Noviland Technologies. Working in a close-knit and cross-functional team, we were ready to embark on this mission. In fact, the entire team was comprised of young professionals in the Atlanta area.

Humble Beginnings

But of course, no solid idea was born overnight. Before we took on the identity and brand of "ModCart", we were just setting out to be an online shop for Noviland. Moreover, this was my first time working in the capacity of a UX/UI designer, with no past experience outside of the classroom. However, I did have a background of working in ECommerce, so I was ready to rise to the challenge.

To your right is the barebones wireframe I designed for proof of concept. (Unfortunately, I wouldn't get to know the joys of Balsamiq for a few years after the fact).

But at the beginning, we did have the idea planted in our heads about shopping as a social experience and saving time for busy professionals.

Enter the Cartload

So with the idea of offering a 15% discount if the combined square footage of your total order met a certain volume, we were off towards thinking and planning and designing all at the same time in a series of lightning-fast sprint sessions.

The concept was sound to those of us working internally, but how were we going to explain this to users outside of the organization? We were going to keep exploring as we went on.

The Final Days of the Noviland Shop

...at least as its name. The shop would still very much persist. And we were still working on the cartload idea and different visual hints that could guide the user unlocking their discounts

But also, there we have some color and photos. It already started to feel like there was some life being breathed into the project.

Hello, ModCart!

After several meetings involving identity, colors, and collaborative mood board presentation, we had colors, a brand name, and really started zeroing in on trying to serve fellow Atlanta residents. It's a huge metropolitan area, and people commute often.

I worked closely alongside the marketing team (who did a lot of the conceptualization in Canva, and provided the the voice of the brand, and the copy) I'd translate their concepts over to Figma and turn it into a prototype that I would conduct user testing with the stakeholders.

I would then request critique and general feedback. Once that round of feedback was completed, A plan of action was drafted, and I'd go back to conceptualizing and refining into medium, if not high fidelity screens.

More color and the sunset of cartload pricing

We were dedicated at this point to encouraging the user to shop more to save more, and included more calls to action and simpler explanations. However, come 2023, we would eventually ditch the cartload model, and focus solely on consumable home products from top brands.

From Noviland Shop to ModCart

The transformation was quite dramatic, don't you think? From late 2021 to early 2023, the site had radically changed. And will continue to do so.